دانلود پاورپوینت Branding, Packaging and Labeling
فرمت پاورپوینت : pptx
قابل ویرایش
تعداد اسلاید : 11
Packaging
Physical container that holds the product
Developing, designing & producing = 10% of retail price
Functions of the package:
Holds the product
A selling tool…
Promoting and selling the product
Remind, attract attention, create new sales
Mixed Bundling – packaging different products & services together
Price Bundling – 2 or more similar products sold together
Defining product identity
Creating a product image
...Convenience, prestige, status
Providing information
Directions, contents, guarantees, nutritional value, hazards
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